If your funny t-shirts are turning out funny-looking, the situation may be your text. No matter how awesome your cool tee shirt designs are when you imagine them, if your text is poorly designed, your shirts will always look unprofessional. But don’t fear! With these 5 tricks of professional graphic designers, you are able to quickly turn those amateur custom t shirts into perfect and polished works of tee shirt art.
When choosing a font for your tee shirt text, ensure that you pick one that supports your message. For instance, if you’re designing a funny tee shirt, pick a font that has a funny feel to it. If you’re designing a sexy tee shirt, pick a font that has a sexy feel to it. And if you’re designing a tee shirt for a significant, professional law firm, you most likely don’t want to make use of that font with letters shaped like kittens.
While this may appear to be common sense, many new tee shirt desig Trend T Shirt Store Online ners and would-be tee shirt entrepreneurs skip this task and just pick any standard font they might have lying around. Unfortunately, it’s obvious in their results; what may have been an enjoyable tee shirt design ends up being boring and amateur-looking. If you’re careful to select a font that represents this content of one’s words, however, you are able to avoid this fate and your shirts will be one step ahead of one’s competition.
A lot of the time, when font text is typed into a computer program, the spaces between the letters and words are a little uneven, and often a touch too wide. This extra and uneven space not just makes your text look a little awkward and unprofessional, additionally it helps it be slightly more challenging to learn because the words don’t visually hold together as units. Even if the viewer doesn’t notice it, the attention and mental performance need to work a little harder and that extra little difficulty provides viewer a subconscious feeling of unease.
Tracking has to do with adjusting the typical spacing of letters across entire words, sentences, or selected ranges of letters. By adjusting the tracking, the tee shirt artist can either decrease the typical spacing between all of the letters in the selected range (making the spacing “tighter”), otherwise increase the typical spacing (“opening up” the text), based on what’s needed. Since the raw, unadjusted spacing varies from font to font, you’ll have to choose which one is needed for your particular tee shirt design. But a great trick used by professional tee shirt designers is to start by tightening the font an excessive amount of (so the letters are too close together) and then slowly increasing the tracking until the words look right.
Kerning is much like tracking, but with one important difference: rather than adjusting the typical spacing across a whole array of letters, kerning only adjusts the spacing between two letters at a time. This allows a better degree of control than tracking, and allows a tee shirt artist to fine tune the spacing between single letter pairs that still don’t look quite right, even after the writing has been tracked.
Once the letters of a tee shirt slogan have now been properly tracked and kerned, the following important step is to adjust the spacing between the words. Adjusting word spacing is much like tracking and kerning — in reality, it’s done the exact same way as kerning and is truly just kerning the spaces between words rather than letters — however the guideline for proper spacing between words is a little different, and so word spacing is a whole step unto itself.
In general, the most effective practice when adjusting spacing between words is always to visualize the width of a lowercase “L” in the font that’s used, and then make the area between each word that wide. Which means the width of the spaces between words will be distinctive from font to font (because the size of the lowercase “L” is distinctive from font to font), but it addittionally means that the spacing will be custom made for the font in question. Creating the correct amount of space between words will support the effects of one’s tracking and kerning, thus helping your words to hold together better as separate visual units and improving readability.
Another place that new tee shirt designers often fail is in the leading, or “spacing between lines of text.” Leading — that is pronounced like the metal “lead” rather than such as for instance a “leader” taking people somewhere — dates back to the occasions of the printing press, whenever a person would actually use small, thin pieces of lead to generate vertical space between the lines of type. Today, needless to say, computers handle the leading for us. Unfortunately, when it comes to tee shirt text, they often handle it poorly.
Whenever a tee shirt slogan is typed into a computer program, it often begins with a touch too much space between the lines. It will help make the writing look very “fonty” rather than natural, in addition to making the tee shirt design (and the designer) seem very amateur. With only a small change to the leading, however, that same tee shirt text could be made to look very tight and professional.
With leading, the target is to generate enough space between the lines of text so they can fit nicely together and don’t restrict each other, without creating so much space that they look artificial or become difficult to read. The eye should be able to easily jump visually from line to the next without losing its place, and without the effort at all. While there is no real guideline for the correct amount of space between lines, a tee shirt designer who begins adjusting the leading will begin to learn how to “feel” when it’s right. In general, the best way to begin is always to decrease the amount of leading — tightening the area between the lines — and then keep tweaking it down or down until it feels visually balanced. When it seems natural and reads smoothly, your tee shirt slogan is one step closer to the big time.