In the digital world, social networking is now a critical part of a fruitful marketing strategy. Social media marketing platforms like Facebook, Instagram, Twitter, etc. offer plenty of opportunities for brands to showcase their products. These platforms are free to make use of and you are able to directly communicate with a bigger audience at once. You don’t need to invest a fortune in building a marketing strategy that features social networking videos. Irrespective of whether you have a tiny or a large business, it’s time that you take social networking marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled within the last few three years. Moreover, Facebook live videos receive 10 times more comments a regular video. Every one of these statistics show that video content is in demand on social networking networks. instagram verification The reason being millennials connect more to videos on social media. Web Marketing Video Council has discovered that more than 60 percent of brands are employing social networking videos actively for promotions. Thus, it is highly likely that the competitors may also be leveraging the ability of social networking video to expand their customer base.
Instagram is a very powerful social networking platform that lets you share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is growing at an interest rate of 5 percent per quarter, the greatest among social networking platforms. So, Instagram must certanly be your first choice in showcasing your brand’s product and services. In this article, we shall get you through some ways to make use of Instagram videos for engaging more audience.