Advertising is a significant tool for any company to reach a larger audience. Behind every successful brand lie great advertising campaigns. Even in age the Internet and broadcast media, newspaper advertising hasn’t lost its importance. In fact, advertising in the newspaper offers many benefits which will make your investment worthwhile. This is how newspaper advertising helps a brand.

Specific Target Audience

Every brand features a specific target audience. Through newspaper advertising, companies can reach that particular audience. Most newspapers have special sections whose market is dependant on events, geography or group. A brand can attract the emotional as well as the intellectual senses of a person by producing good and relevant creative for a newspaper advertisement.

Wide Reach

Though penetration of the Internet and broadcast media has increased by leaps and bounds through the years, yet there are numerous remote areas where people get to know the events of the entire world only through newspapers. They’re still read by a majority of the people and this is one of many major reasons why many companies prefer advertising in them. A newspaper is not merely read by the person buying it, but also by members of the household and very often visitors. Thus, for the exact same circulation, a newspaper’s readership is 3-4 times or higher, giving the newspaper ad a larger audience then what its circulation suggests.

Newspaper Advertisement can be looked at Multiple Times

A newspaper advertisement can be looked at multiple times. People may miss a particular advertisement on television or radio, but it’s very hard to ignore a large size advertisement in a newspaper. The reader can go through a newspaper advertisement taking their own time and can also re-read and archive it for future reference. This proves fruitful for the brand.


Newspaper advertisements offer great flexibility to firms when it comes to content, design, placement and frequency. A business can promote its brand in several ways in newspapers. naija news The display classified section clearly groups an offer when it comes to nature and day of the week. A normal display advertisement gives the flexibleness of choosing any page in the newspaper. One can change the creative for different insertions in the campaign period while advertising in newspapers and even promote last-minute deals.


One of many biggest features of advertising in newspapers is it is still quite cheap when compared with electronic media. Emerging brands may not need adequate funds to undertake an advertising campaign on television and radio. The only real option left for them is the newspaper and mostly for the good. Newspaper campaigns can be tailored according to any budget.

Advertising through newspapers is extremely beneficial, particularly for business owners who want to increase their brand recognition and value. In broadcast media, it becomes extremely difficult to stand out in the crowd with limited budgets. There are many who start their day with a pot of tea and a newspaper.

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